Harley-Davidson Targeted by Boycott Over CEO's Equity Efforts
Social Media Commentator Rallies Support
Former UFC Champion Strickland Joins Anti-Harley Campaign
Harley-Davidson, a legendary motorcycle brand, has become entangled in a controversy over its Chief Executive Officer's commitment to diversity, equity, and inclusion (DEI). Conservative social media commentator Robby Starbuck has launched a boycott campaign against the company, calling for customers to boycott its products in protest against the CEO's support for DEI initiatives.
Starbuck's boycott campaign has gained traction among certain conservative circles, with former Ultimate Fighting Championship (UFC) middleweight champion Sean Strickland expressing his disdain for Harley-Davidson's equity efforts. Strickland has publicly criticized the company and joined the boycott movement.
The CEO of Harley-Davidson, Jochen Zeitz, has remained steadfast in his support for DEI. He has stated that the company's commitment to diversity and inclusion is an integral part of its values and mission. However, Starbuck and his supporters believe that the CEO's focus on DEI is harming the brand's image and alienating loyal customers.
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